The following are used to increase visitor engagement at events, get the best price-performance ratio for trade fairs, and increase your ROI:
- Online directory for registering visitors with the possibility of promoting your stand and product. – To draw attention with a must-see stand even before the event starts.
- Digital gift bags with incentives for downloading or visiting your booth. – In exchange for data about visitors, an invitation for coffee or a sample of your product.
- Mobile application for scanning tags with names and data on them, with the option of additional questions to better qualify your potential customers. – Instead of paper business cards.
- Special QR codes with access to essential information about you or your products in exchange for registration information and contact details about visitors. At the end of each day of the trade fair, visitors will receive an email with a list of scanned exhibitors or products. – Instead of bags with countless brochures or a few photos on a mobile phone.
- Dashboard, a screen with regularly updated information from the activities around your stand, with accumulated data and an analysis of the overall results. – Taking into account your return on investment and future performance improvements.
Artificial intelligence is also used to increase the engagement of participants in events. AI makes it is faster to recommend exhibitors or meetings with the right people, based on their preferences, interests, time or location. This reduces the time wasted searching for opportunities to make truly important contacts.
Through content, recommendations, and exhibitor contacts, AI helps generate new meaningful connections and significantly increases the acceptance rate of meetings offered in this fashion.
Exhibition venues or event organizers can better identify visitor personas – who they are and what their interests are – and offer them more relevant and interesting options.
The strategy for successful events is used because a greater focus on visitor engagement drives more interactions at stands, generates richer data, and increases the overall success of the event. Because satisfied visitors mean satisfied exhibitors.